The Top 10 USA Review Websites to Get More Customer Reviews on

Default Author • June 26, 2024

In the table below, U.S. Ranking, % U.S. Traffic and Average Monthly U.S. Traffic (unique visitors) data are sourced from Alexa. Businesses should strive to get business reviews on business review websites that are going concerns, review sites that people know about (and go to) and that are relatively friction-less (sites consumers have log ins or can go in easy to leave a review).

A row of colorful arrows pointing in different directions on a black background.

Getting to know the top 10 review sites

No 1 review site: Google

Average monthly US traffic (Alexa): 158.03 million
US ranking (Alexa): 1
Business reviews for: any business

Google My Business is a free tool for businesses to manage their online presence across Google, including Search and Maps. Google My Business puts business data on Search, Maps and Google+. Google customer reviews show up in search and are known to bolster SEO, so they are essential to the credibility of all businesses. Your business should aim to be on Google’s snack pack in order to be readily found when consumers perform a local search.

No 2 review site: Facebook

Average monthly US traffic (Alexa): 85.57 million
US ranking (Alexa): 3
Business reviews for: any business

Facebook is a social networking platform where users can create profiles, upload photos and videos, send messages and keep in touch with friends, family and follow their favorite businesses and brands. Since customers are connecting more with brands online, It is pertinent that your business is actively monitoring your social media mentions on social media platforms at all times. Facebook is gaining momentum towards being one of the most popular business review sites. Most users on the site already have a Facebook account, so the process to leave a business review is relatively friction-less.

No. 3 review site: Amazon

Average monthly US traffic (Alexa): 85.44 million
US ranking (Alexa): 4
Business reviews for: e-commerce related transactions

Amazon is a popular go-to business review site for e-commerce products. For companies who do any amount of e-commerce, Amazon is a key source of information. While Amazon as a review website is more targeted and fitting for Amazon marketplace partners, it is a worthy site to note, especially for retailers about what customers like about certain products and how the service aspect of transactions were handled.

No. 4 review site: Yelp

Average monthly US traffic (Alexa): 40.47 million
US ranking (Alexa): 52
Business reviews for: any business

Yelp is a review website where users can publish reviews about local businesses. Yelp has become a name synonymous with business reviews, as the site has over 102 million reviews and counting. As the world’s largest outlet for online customer reviews grows, it might be time for all small businesses to start caring about what consumers are saying online; and more specifically, about their Yelp reviews.

No. 5 review site: TripAdvisor

Average monthly US traffic (Alexa): 28.27 million
US ranking (Alexa): 88
Business reviews for: any business

TripAdvisor is an travel website company where users can leave business reviews of places they’ve visited. Users can also book rooms, find flights, discover to do and reserve tables at participating restaurants. TripAdvisor operates websites internationally in over 25 countries.

No. 6 review site: Yellowpages

Average monthly US traffic (Alexa): 10.5 million
US ranking (Alexa): 402
Business reviews for: any business

YellowPages is an online internet yellow pages directory owned by YP. YP is a local marketing solutions provider that focuses on helping local businesses (and the communities within) grow.
Companies can manage their reviews on the review site after claiming a free business listing on their page.

No. 7 review site: Better Business Bureau

Average monthly US traffic (Alexa): 6.15 million
US ranking (Alexa): 824
Business reviews for: any business
The Better Business Bureau aims to help people find and recommend businesses, brands and charities they can trust (bbb.org).

Based on a business rating review system, BBB educates consumers and assists people in finding trusted businesses. The Better Business Bureau tries to protect consumers from fraudulent business or scammers. Company profiles on BBB contain a short company bio and a history of complaints made about the business, as well as an A – F rating.

No. 8 review site: Manta

Average monthly US traffic (Alexa): 6.48 million
US ranking (Alexa): 1,002
Business reviews for: any business

Manta is an online small business service directory, search engine and review site that provides small businesses with the information to network. The site helps small businesses connect and grow through their community where users can buy from, partner with, and connect to companies.

No. 9 review site: Angie’s List

Average monthly US traffic (Alexa): 5.44 million
US ranking (Alexa): 1,150
Business reviews for: service related businesses

Angie’s List is a service listing and review website that offers user-based rankings and reviews of service professionals in local areas. Because Angie’s List is a paid review site, it is known to be less filled with rambling reviews from customers and spam. Members grade companies using a report card scale from A-F on price, quality, responsiveness, punctuality, and professionalism. Angie’s List is divided by categories such as house, auto, health, pets and services.

No. 10 review site: Foursquare

Average monthly US traffic (Alexa): 3.67 million
US ranking (Alexa): 1,561
Business reviews for: any business, mostly restaurants

Foursquare is a local search and discovery service mobile app. The app helps users discover new places/businesses through other Foursquare business reviews. Users can let friends know where they are and find out where their friends are. In any case, with 55 million monthly active users, Foursquare is a powerful force to monitor customer loyalty and feedback.

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Employer-Focused Blog Ideas: “How to Hire the Right Talent Faster: A Guide for Employers” “The Hidden Costs of a Bad Hire (and How to Avoid Them)” “Why Partnering with a Recruitment Agency Saves Time and Money” Candidate-Focused Blog Ideas: “The Most In-Demand Skills Employers Are Looking For in 2024” “How to Make Your LinkedIn Profile Irresistible to Recruiters” “What to Expect in a Job Interview (And How to Prepare)” SEO Tip: Use long-tail keywords like “how to write a recruitment blog” or “content that attracts top talent” to help your blogs rank higher. c. Writing Techniques to Keep Readers Hooked Headlines That Convert: Keep them short, clear, and compelling . Example: “Why Companies Struggle to Hire (And What to Do About It)” Make It Personal: Instead of just listing facts, tell a story . Use real-life scenarios to make your blogs relatable. Add Visuals: Break up text with images, infographics, and embedded videos to keep readers engaged. Pro Tip: Shazamme’s AI-powered blog generator helps recruitment agencies create SEO-friendly content in minutes, so you spend less time writing and more time recruiting . 2. Using Case Studies to Attract Employers a. Why Case Studies Matter Hiring managers don’t just want to hear that you’re good at recruitment, they want proof . Case studies provide real-life success stories , showing employers how your agency solves hiring challenges . b. How to Structure a Winning Case Study 1. The Problem: What hiring challenge did the employer face? (e.g., "Struggling to find qualified candidates for tech roles") 2. The Solution: What recruitment strategy did you use? (e.g., "Used AI-driven sourcing to find 50% more qualified candidates") 3. The Results: What measurable impact did you achieve? (e.g., "Time-to-hire reduced by 30%") Pro Tip: Include quotes from satisfied employers , social proof builds credibility and trust. c. 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Step-by-step guides (e.g., "The Recruitment Process Explained" ). Podcasts & Webinars: Industry insights featuring HR professionals and recruiters . “Behind-the-Scenes” discussions with top hiring managers . Pro Tip: Shazamme’s platform lets you embed multimedia seamlessly, making it easy to create visually engaging recruitment content . 4. How Shazamme Makes Content Creation Effortless Creating SEO-optimised, engaging content doesn’t have to be time-consuming. Here’s how Shazamme helps: AI-Powered Blog Generation – Get high-quality blog content in minutes. Pre-Built Case Study Templates – No more starting from scratch! Seamless Video & Image Integration – Add multimedia content effortlessly. SEO-Boosting Tools – Rank higher and get more organic traffic . Pro Tip: Agencies using Shazamme’s recruitment website solutions see higher engagement rates and improved employer attraction . Conclusion: Quality Content = Better Recruitment Results Creating recruitment content isn’t just about filling space , it’s about building relationships. Whether it’s a well-crafted blog, a compelling case study, or an engaging video, your content needs to tell a story that resonates . Blogs establish thought leadership and attract traffic. Case studies showcase real-world hiring success. Multimedia content increases engagement and builds trust. Ready to create high-impact recruitment content effortlessly? Book a call with Shazamme today and transform your content strategy!
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