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Digital Advertising Metrics for Recruiters
Nicole • August 6, 2021
Digital Advertising is a fantastic way to get in front of your perfect audience. However, choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success and value. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising spend on.
Don't forget to use designated landing pages in your Shazamme website technology platform to assist convert and track quality conversions.
Determining your core Return on investment (ROI) goals means you’ll be able to measure data that tells the story of how your target audience interacted with your ads and if there we successful conversions.
Here are a selection of the key metrics to track that will help you measure success and determine ROI:
CPA – Cost Per Acquisition
How much does it cost you to acquire a new lead on any given channel?
Knowing the cost to acquire a client for your business is the basis of your marketing budget, so it’s crucial data to add to your ROI analysis. Combined with other ad data, this will determine whether your business will make a profit.
Ideally, you’ll want to get a sense for which mix of ad channels (Search, Facebook, Display) work best for your business. Then you’ll be able to better optimize your ad budget going forward.
Here’s the formula for CPA:
CPA is a simple but valuable formula. Knowing how much it costs to acquire a new lead is key to understanding your ad ROI.
However, we still don’t know the actual value of your client’s customers. The next thing we’ll discuss is LTV, which is essential for further ROI analysis.
LTV – Lifetime Value
Do you know the lifetime value of your customers? You should!
Why? Because this will give you a number that represents an approximation of the revenue a new customer brings in, with all associated costs factored in.
If you know your LTV, you’ll be able to compare it directly to the cost of acquiring a new client through your digital ad campaign.
Here’s the formula you can use to determine your LTV.
CR – Campaign Revenue
Now that we understand how to calculate and analyze the lifetime value of your customers, we’ll be able to track the revenue generated by your digital advertising campaign. As you can see below, you just need to multiply your campaign’s conversions by LTV and closing ratio (50% would be .5).
Why include closing ratio? Obviously, every new lead you generate isn’t going to become a customer, so you’ll need to factor in how often you are able to close new leads to estimate campaign revenue correctly.
ROAS – Return on Advertising Spend
ROAS is an illuminating metric to use for ad campaigns, and a lot of marketers use it interchangeably with ROI itself. However, there are significant differences between the two. What is the difference between ROI and ROAS?
Tim Mayer, CMO of Trueffect explains:
So advertising ROAS is much more focused on the results from specific campaigns, while ROI incorporates the bigger picture relative to the business. This means that it’s much easier for you to be tracking and analyzing advertising efforts with ROAS! You know the cost and you can calculate the revenue.
Setting your own benchmarks and campaign goals based on past performance is the best way to proceed with your advertising efforts.
Want to skip all this confusing jargon and let the experts handle your digital advertising? Contact us today!
Data Security For Recruitment Websites Must Be A Priority for 2025!
When you search for “modern website designs,” you'll definitely find some cool examples. But all those lists have one thing in common: they stop short of delivering the practical, hands-on guidance agency owners really need. While the phrase “modern website design” might seem straightforward to seasoned web professionals, it's a lot more than just pictures, colors, and buttons on a page. Its nuances profoundly shape user expectations, brand perception, and a site’s long-term viability. In fact, web design is responsible for 94% of a visitor’s first impression of your clients’ businesses. In today's post, we’ll take a forward-looking approach to 2025’s most important design trends. And we'll give you actionable steps to take so you can confidently integrate them into your agency’s web design process. Our top 11 website design trends for 2025 1. Maximalist typography
In 2025, this principle will be more important than ever, especially with the rise of zero-click searches and a flood of undifferentiated content being churned out with AI. Algorithms are constantly evolving, but the brands that truly succeed will be the ones that prioritize their audience’s needs over flashy tactics. Keep reading for our top 10 predictions for where SEO and content are headed next and what to do about it, whether you’re an in-house marketer or an agency helping your clients navigate what’s to come… 1. Prediction: Algorithms will change quickly, and short-term tactics won’t keep up Search algorithms will continue their furious rate of change. And make no mistake, chasing their every whim will be futile. Now is the time to get back to the fundamentals and refocus on your audience. Is your content written primarily to rank for a keyword? Start over. Write something your audience will read. Are you posting on Reddit just to get your content to rank in Google results? Figure out if that’s where your audience is actually spending their time, then decide if it’s the right channel. What to do Prioritize content and channels based on where your audience spends their time. Be brutally honest—does your strategy align with your audience’s true needs and behaviors? Bottom line Stop chasing the algorithm. Start building genuine human connections. Not sure where to start? Try Sparktoro ’s audience research tool to understand where your or client’s customers spend time online. 2. Prediction: Hyper-personalized content will be achievable for all brands and budgets In 2025, your audience expects deeply personalized experiences. They don’t want messaging and content rife with generic claims and crammed with every feature you offer. They want to understand what you can do for them–specifically–and they won’t waste time trying to figure it out for themselves. Today, AI-powered tools make it easier for brands of all sizes to deliver tailored content and interactions focused on each customer’s unique challenges and priorities. What to do Get granular with audience segmentation. Create content mapped to their unique pains and journey, and use AI and dynamic content to create 1-to-1 campaigns at scale. Bottom line Deep personalization is no longer optional—it’s expected. Not sure where to start? Start with one high-impact channel, like personalized email campaigns or landing pages, and iterate from there. 3. Prediction: Short-form content will drive big engagement
We’ve made multiple improvements and updates to the platform editor to help you build beautiful sites even better, with more design flexibility and customization options, so you can design sites your way. Get ready. Save time with linked spacing Now, when you set the spacing of a widget or a container, the opposite sides can be linked to make the spacing symmetrical while saving you time and extra clicks. Horizontal values will be linked by default, while vertical ones won’t (but you can click the chain icon to link them). This new option is available in both the padding and margin settings in Editor 2.0. Enhance your site’s accessibility and SEO with the Color Contrast Ratio checker Using the right color contrast ratio when building sites ensures that text elements are visually distinguishable from their backgrounds. This has several benefits, with the main ones being: Better accessibility - An improved readability for users with visual impairments or color blindness Improved user experience - Enhanced overall usability by reducing eye strain and better navigation clarity A boost of SEO - An overall better user experience and optimization for accessibility means search engine algorithms will rank your site higher if it includes the right color contrast ratios When selecting colors in both the Classic editor and Editor 2.0, you’ll see the new Color Contrast Ratio checker with either a failed (red X) or passing score of AA or AAA. These will let you know if the color contrast ratio of the text element you selected is good. Cut per-device tweak time with automated default font sizes We added default font size limits (which you can always override), to help you save time designing textual content per screen size with the Text widget. These size limits give you self-adjusting text sizes per screen size when using values within the limits. This time-saver is available in Editor 2.0. Easily add & customize a 'back to top' button You can now add a Back to top CTA on any site page in Editor 2.0 with an anchor link destination. Pair it with the Fixed button position to show the back-to-top button in the same position as users scroll up and down the page. You can apply this to buttons and icons, and it works seamlessly across all screen sizes. Set an image’s position per screen size You can now decide where a regular or background image will be positioned on the element it shows on, to customize its appearance per screen size. This gives you the freedom to set a unique look and feel for desktop, tablet, and mobile, using the same image but with a different position setting. This is available in Editor 2.0 and the Classic editor’s Flex Mode. More List widget design customization with per-device layouts We all know there isn’t a one-size-fits-all when it comes to web design. Using the same layout for all devices is less than ideal. That’s why we added per-device layouts to the List widget: You can choose a certain layout for desktop and tablet screens and another one for mobile.
Using blogs for your sites? Then this set of updates is for you. We’ve improved the way you can manage blogs with several updates, including enhanced bulk actions, and more. Delete or unpublish multiple posts at the same time In addition to the existing actions you can apply to multi-selected posts, you can now also delete and unpublish posts in bulk. This will allow you to manage client blogs faster and more efficiently. Publish date corresponding to the site language We’ve improved the date format shown on published posts in your blog - it will now show the date format that’s conventional with your site’s default language. This improves the user experience overall, and gives site visitors and blog readers the feeling that the site was made with them in mind.
Introduction Recruitment isn’t just about posting jobs and hoping for the best , it’s about telling a story that attracts both employers and candidates . The right content positions your agency as an industry leader , builds trust, and makes it easier to connect with the right people. But here’s the challenge: How do you create content that speaks to both employers and job seekers? And more importantly, how do you make it stand out in an already crowded market? This guide will take you through the key content strategies that work best for recruitment agencies, including blogs, case studies, and multimedia , and how Shazamme’s AI-driven tools help you create and optimize content without the headache . 1. Crafting Blog Content That Employers and Candidates Want to Read a. Know Your Audience: Employers vs. Candidates Not all recruitment content is created equal. The key to writing content that converts? Understanding who you're talking to: For Employers: Your content should position your agency as a reliable hiring partner . Cover topics like hiring best practices, industry insights, and case studies that show real recruitment success . For Candidates: They want to land their dream job , so focus on CV tips, career growth, interview strategies, and job search hacks . Pro Tip: Create candidate personas based on industry, experience level, and career goals. A graduate job seeker needs different advice than a C-level executive . b. Blog Ideas That Actually Attract Readers Let’s be honest, most recruitment blogs sound the same . To stand out, your content needs to be useful, engaging, and SEO-friendly . Employer-Focused Blog Ideas: “How to Hire the Right Talent Faster: A Guide for Employers” “The Hidden Costs of a Bad Hire (and How to Avoid Them)” “Why Partnering with a Recruitment Agency Saves Time and Money” Candidate-Focused Blog Ideas: “The Most In-Demand Skills Employers Are Looking For in 2024” “How to Make Your LinkedIn Profile Irresistible to Recruiters” “What to Expect in a Job Interview (And How to Prepare)” SEO Tip: Use long-tail keywords like “how to write a recruitment blog” or “content that attracts top talent” to help your blogs rank higher. c. Writing Techniques to Keep Readers Hooked Headlines That Convert: Keep them short, clear, and compelling . Example: “Why Companies Struggle to Hire (And What to Do About It)” Make It Personal: Instead of just listing facts, tell a story . Use real-life scenarios to make your blogs relatable. Add Visuals: Break up text with images, infographics, and embedded videos to keep readers engaged. Pro Tip: Shazamme’s AI-powered blog generator helps recruitment agencies create SEO-friendly content in minutes, so you spend less time writing and more time recruiting . 2. Using Case Studies to Attract Employers a. Why Case Studies Matter Hiring managers don’t just want to hear that you’re good at recruitment, they want proof . Case studies provide real-life success stories , showing employers how your agency solves hiring challenges . b. How to Structure a Winning Case Study 1. The Problem: What hiring challenge did the employer face? (e.g., "Struggling to find qualified candidates for tech roles") 2. The Solution: What recruitment strategy did you use? (e.g., "Used AI-driven sourcing to find 50% more qualified candidates") 3. The Results: What measurable impact did you achieve? (e.g., "Time-to-hire reduced by 30%") Pro Tip: Include quotes from satisfied employers , social proof builds credibility and trust. c. How to Get the Most Out of Case Studies Website Placement: Add a “ Success Stories ” section on your recruitment website. Email Marketing: Send case studies to warm leads to demonstrate past successes. Social Media: Create LinkedIn posts and short video testimonials highlighting key wins. Pro Tip: Shazamme’s website platform makes it easy to structure and display case studies in a way that’s visually engaging and SEO-friendly. 3. Leveraging Multimedia to Keep Candidates Engaged a. Why Visual Content Matters in Recruitment People process visuals 60,000x faster than text, so if your content isn’t visually engaging, it’s being ignored . b. Best Multimedia Formats for Recruitment Agencies Video Content: Employee Testimonials – Showcasing real employees builds trust. Day-in-the-Life Videos – Give candidates an inside look at different roles. Hiring Manager Q&As – Employers love insights straight from decision-makers. Infographics: Hiring trends, salary guides, and job search tips. Step-by-step guides (e.g., "The Recruitment Process Explained" ). Podcasts & Webinars: Industry insights featuring HR professionals and recruiters . “Behind-the-Scenes” discussions with top hiring managers . Pro Tip: Shazamme’s platform lets you embed multimedia seamlessly, making it easy to create visually engaging recruitment content . 4. How Shazamme Makes Content Creation Effortless Creating SEO-optimised, engaging content doesn’t have to be time-consuming. Here’s how Shazamme helps: AI-Powered Blog Generation – Get high-quality blog content in minutes. Pre-Built Case Study Templates – No more starting from scratch! Seamless Video & Image Integration – Add multimedia content effortlessly. SEO-Boosting Tools – Rank higher and get more organic traffic . Pro Tip: Agencies using Shazamme’s recruitment website solutions see higher engagement rates and improved employer attraction . Conclusion: Quality Content = Better Recruitment Results Creating recruitment content isn’t just about filling space , it’s about building relationships. Whether it’s a well-crafted blog, a compelling case study, or an engaging video, your content needs to tell a story that resonates . Blogs establish thought leadership and attract traffic. Case studies showcase real-world hiring success. Multimedia content increases engagement and builds trust. Ready to create high-impact recruitment content effortlessly? Book a call with Shazamme today and transform your content strategy!
